Everyone dreams of getting paid while they are asleep and that is something that Google AdSense makes possible by allowing website owners and content providers to monetize their traffic. And, for the record, there are strategic lessons prudent to this end that you should familiarize yourself with before you even start. Here in this guide, you’ll learn how to create your AdSense account and skyrocket your profit without any interruption.
Google AdSense: What and How?
In the present context of the internet, content developers and owners of websites are never out of ideas on how to make money out of traffic. The most preferred and commonly used advertising tool at the present time is Google AdSense. As a new blog or website owner, an experienced blogger or any digital business person, knowing the Google AdSense system is a powerful way to make more money.
Google AdSense is a company that serves as an advertising broker between the Web site owners and Google that enables Website owners to display ads on their Web sites. It links publishers or website owners with advertisers through the advertising of advertisements; its operation is such that the advertisements displayed are customized according to the content of the website and the activity history of the visitors. Quite simply, it is an opportunity for Internet sites to make money on advertisements.
But, gentlemen where and how does it occur? In the case of the banner, the money that you get from Google is a percentage of the money that the advertiser paid for the impression that you gave to the ad. The common payment model is Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM), where impressions are the views made on the ad. AdSense has a profit-sharing framework by which Google skims off a portion of the cash that sponsors pay and remunerates the rest to you, the distributor.
The major strength, which many users mention about Google AdSense is ease of use. There is no need for any advertising knowledge; Google handles the difficult task of selecting the appropriate advertisers and advertising.
Quickly Establish A Google AdSense Account
Signing up for Google AdSense is very easy but there are few things that need to be done correctly to ensure approval.
Create an AdSense Account:
First in order to use Google AdSense you will have to go to the official website for Google AdSense and register. You are going to be asked basic questions about your website such as its address, what type of content is it and how much traffic it receives.
Eligibility Requirements:
For your site to be accepted, and for you to be accepted into the Google AdSense program, your site must meet certain requisites. This covers issues to do with content, website layout and organization and the general program policies. Illegal sites or sites with adult content for example will not be authorized.
Submit Your Application:
Once you have entered the required information click on the Application button at the bottom of the page. The review process may vary and can take as little as 3 days and as long as 2 weeks on average. It’s always very helpful when you are rejected as Google makes it a point of highlighting why one was rejected so that one can reapply.
Verification and Payments:
After signing up to AdSense, it is necessary for you to confirm your website and also to provide some information about payment. They say that they can accept payments in monthly intervals free of charge as long as a user hits the $100 mark.
You should be careful at the initial stage because Google has some policies which if you breach them your account may be terminated.
PPC Ad Placement: The location of the advertisement Familiar types of advertisements
After creating an account in Google AdSense, the next strategic move will be on the placement of advertisements. This is where most of your possible revenue is expected to be generated from. Advertisements that are placed inappropriately make an application generate low revenues and provide a negative experience.
Strategic Ad Placement:
Google allows you to put your ads in any places on your site, but some places are better to have your ads. For instance, high visibility ad locations, above the fold, between paragraphs, and sidebars provide greater engagement.
Responsive Ads:
The second type of ads, the responsive ads, adapts to different sizes and formats in accordance to the screen they are being displayed on; be it desktop or mobile. This is important since mobile traffic is rapidly increasing, and people expect a site’s appearance and operation to be the same regardless of the device used.
Auto Ads:
Google AdSense has Auto Ads that deploy machine learning in placing ads on your site at the right places to maximize the performance of those ads. Automated system that some traders prefer as it doesn’t require involvement, to tweak it for better profit rates.
Ad Types:
AdSense offers a diverse ad placing opportunity of the textual, graphic, multimedia, and video nature. Both are useful depending on the website structure and the target audience of your site. For instance, it can be more effective to use videos within websites containing multi-media clips or, in contrast, display the texts within websites that are rich in articles.
You can start by using different placements and types of ad to determine the one that will closely suit your site. It is an ideal way to learn what ad formats and placements generated the most revenues, how such revenues compare between the test and control groups and the like.
Google AdSense Policies: What You Need to Know
Google has placed a number of rules regarding AdSense so that users and advertisers have a safe experience. Non-compliance of these policies attracts punishment likely to be an account freeze or a permanent account closure.
Content Guidelines:
Google requires that you, as a website owner, adhere to the content policies in your website content. This includes NO copyrighted information, NO adult content, NO sale of prohibited substances, and NO negative sentiments about a particular culture, gender, race etc. Further, you need to offer something valuable to your viewers your content shouldn’t be created with the sole aim of displaying ads.
Click Fraud Prevention:
Google AdSense being an online advertising company gives serious consideration to issues such as click fraud. It is against the rules to click on your ads or to pay others to do it and doing this results in a suspension. The invalid clicks are against Google policies and the company has elaborate ways of identifying such clicks hence the need to avoid any contact with the ads.
Ad Limitations:
Google also restricts the density and, in fact, the sheer quantity of ads you can have on a given page or site: it does not want to overload the users with too many adverts. Finding a happy medium between user experience and advertisers’ profits is the proper approach.
Familiarizing oneself with and following these policies will act as the guide, preventing you from making costly errors that can see your AdSense account suspended or terminated.
Everything You Need to Know about Google AdSense and How to Increase Your Income From It
Once you are able to place your ads online the next process is to find a way to increase your earnings. Google AdSense is a very flexible platform and there are many ways you can increase your profits aside from just inserting ads on your website.
Optimize Your CPC and RPM:
Relative to your earnings, both Cost Per Click (CPC) and Revenue per Mille (RPM) will make a difference. CPC stands for cost per click, which means the amount you receive when a client clicks on the advertisement, while RPM stands for estimated revenue you earn per thousand of impressions. You can increase these by writing scads of niches, and high-quality articles which will attract more advertizers that are willing to pay more per click.
Boost Traffic to Increase Earnings:
Your AdSense revenue depends solely on the traffic generated on your website. A higher traffic level always leads to more ad exposure and more clicks, thus growing your traffic is usually a good thing. Be more active in promoting your website in search engines, in social sites and use content marketing in order to attract more traffic.
A/B Testing:
Try different options when it comes to ad positioning, ad creative, or ad format. In time, one can notice which setups are most profitable, so they are ideal for a trader to use. Google AdSense has integrated reporting of your ads that can be beneficial for advertisers.
Seasonal Trends:
Some of them are special in the sense that some particular seasons or a holidays can be highly fertile for getting increased ad revenues. For instance, we find that the holiday shopping season may increase the price of ads in niches such as retail. Utilize these trends to develop some content around these times.
Some typical mistakes in using Google AdSense and their solutions
While Google AdSense is a great way to Monetize a website, like with everything else it has its own share of problems. Here are some common issues publishers face and how to overcome them:
Low Earnings:
If you find yourself with low earnings and you have a reasonable amount of traffic then it might be because you’re placing the ads poorly or the niches which pay less. The user might have low conversion rates with ads or may not be in the right places, so try on various types of ads, positions, and more traffic with generally high-paying topics.
Ad Blockers:
Thirdly, the growth of ad-blocking software will affect your AdSense earnings, because people with such utilities will not be able to view or click on your advertisements. To this effect, it is recommended that one should include a polite note to users to disable Ad-block on the particular site.
Account Suspension:
Because social media platforms are vast and filled with numerous accounts, it is not uncommon for the accounts of many publishers to be temporarily suspended because of policy infringement. If it’s all too familiar, then you should read and understand Google’s guidelines on such an act and stay lookout for any irregularities in your account.
Diversifying Income:
It is unwise to solely depend on AdSense because something can happen to your account or you may experience low income. Find other ways of generating more money with your blog other than subscribing the AdSense like involving yourself with affiliate marketing or paid posts.
Conclusion
Google AdSense is one of the most widely used and easy-to-implement methods of Web monetization relying on the potential and traffic of a particular site. Still, it would be best to be aware of how the platform works, how to properly place ads, follow the rules and regs & refine strategies for pulling in more traffic at the same time. By following the techniques addressed in this guide, you will be able to get the most out of Google AdSense while watching your website make money for you. Ready to start? To get going with Google AdSense right now, click the links below.
FAQ: Understanding Google AdSense and Google Ads
So, the most basic question that the authors leave unanswered is,
1. What is the difference between Google Ads aka AdWords and Google AdSense?
Google Ads or earlier Google AdWords is an advertising mechanism where business establishments can place and publish ads on Google Search Network, Websites, and even YouTube to generate traffic and more leads. AdWords, on the other hand, is the advertising network which enables web site owners to display these advertisements. Namely, it is necessary to distinguish Google Ads, which targets the advertisers, and AdSense targeting the publishers.
2. What is AdSense for YouTube?
YouTube AdSense provides Internet video content owners an opportunity to monetize their videos through advertising placement. Whenever the YouTube channel becomes monetized or meets YouTube’s monetization requirements the channel is automatically set for advertising pre, mid or post videos. The amount of revenue that online platforms/individuals earn depends with the numbers of view, ad clicks, and the level of interaction.
3. How does Google AdSense work in relation to affiliate marketing?
Google AdSense and affiliate marketing are two methods of monetizing a site, but these methods are not the same. Google AdSense targets Web site owners, which allows them to earn a good revenue merely from ads clicks/impressions without much involvement from the Web site owner. In particular, affiliate marketing implies its participants promote selling certain goods and services and make their profits depending on the number of generated sales or leads. Even though it gives relatively more passive income unlike AdSense the right affiliate marketing scheme can be even more rewarding.
4. Is it possible to operate Google AdSense on my business-related website?
Definitely, business websites may use Google AdSense when they websites meet the requirements of AdSense policies. It is very suitable for companies that receive a considerable amount of visitors but also have other sources to monetize. ADS promotion can help business owners to have another way of making some revenue out of their business.
5. Is it possible to apply for the Google AdSense if you do not have a website?
However, to use Google AdSense, only a website is needed to register for the program. However if you’re a content creator in YouTube, you can apply for AdSense directly using your YouTube channel provided that it has met the criteria for monetization. Other blogging services such as Blogger also afford the ability to monetize without owning a website.
6. How much money can I make using AdSense with Google?
There are three main causes of earnings in Google AdSense including; the number of click-throughs, geographical location of the click throughs where the traffic is originating from, and the type of advertisements being clicked. High traffic sites containing very useful information can make from several dollars to some thousands of dollars a month. Consequently, AdSense success depends on consistently quality traffic.
7. In how many ways does Google AdSense pay in Ethiopia?
Google AdSense offers a few payment methods in Ethiopia:
Wire Transfer: The most frequently used approach is to select the best one without considering the other three methods at all. Google will deposit your earnings to your bank account within the Ethiopia. It is also important to note that you’ll need to share your SWIFT of the bank details and account information.
Check: Although less popular you can also opt for a paper check. The check will be remit to the address you provide when registering with us in Ethiopia. But again there could be some charges for accessing the data more and the time it will take to process the information.
However, it should be mentioned that the list of payment options may differ depending on certain country’s requirements and the regulations of Ethiopia in particular. More precise information may be found in the Google AdSense help center or using the services of their support service.